Posted on 25 March, 2019
Spring Conference Masterclasses
13.25 - 15.20pm Masterclass Sessions
13.25 - 13.50pm Session 1 - Product, Place, Passion & Customer Service - Keith Mundell, Johnstons of Elgin - Sponsored by ‘Flow Hospitality’
13.55 - 14.20pm Session 2 - Story-telling, Photography & Blogging by Travels with a Kilt – Neil Robertson - Sponsored by ‘The Union’
14.25 – 14.50pm Session 3 - Skills & Workforce – David Cochrane, HIT Scotland
14.55 - 15.20pm Session 4 - Digital & Technology – Stephen Whitelaw, Digital Marketing Consultant, Social Media Evangelist and Technology
Flow Hospitality Training Ltd. – Sponsoring Masterclass – ‘Product, Place, Passion & Customer Service’
“Using the latest technology, Flow delivers a continuously evolving learning and development solution tailored to the hospitality and tourism sector, providing accredited, certificated training throughout the industry.
Easily tailored to fit into your business, Flow will have a significant impact on productivity and profitability by developing and motivating staff, reducing training costs and increasing sales.
Flow has been designed to inspire learning through our comprehensive portfolio of innovative and engaging online modules. We also deliver control and visibility of all learning and development activity through our versatile and intuitive management system.
And with over 30 years of hospitality experience, we feel our industry expertise gives us unique empathy with all of our clients, enabling an excellent level of service and support.”
The Union – Sponsoring Masterclass – ‘Storytelling, Photography & Blogging’
The Union was founded in 1996 in Edinburgh and has grown to become one of Scotland’s leading marketing communications agencies. With 85 staff based in Edinburgh and Leeds, we provide a wide range of services, from digital marketing and website design and build, to advertising, brand strategy and design, partnership marketing, direct marketing, sales promotion, experiential marketing, and data services – all informed by our Research and Insights team. Working across all our clients’ marketing channels allows us to take a holistic view of challenges when providing advice, insights and solutions.
The agency is run by its founding partners, and is privately owned. Thus, it has no Head Office to report to, and decisions can be made quickly and effectively to support clients’ needs. We have worked hard to ensure the business is run well. It has survived numerous economic cycles, and this has been down to a focus on sticking to the basics; customer service, efficiency of delivery and most crucially, effective outcomes. Be it sales, retention, acquisition, market share, behavioral change or economic growth – to survive we need to deliver results. As with all businesses, the agency also has to ensure that value for money is provided. We were named Agency of the Year in Scotland in 2015 and 2017, and have won over 300 creative awards and 100 marketing effectiveness awards.
We work with a great number of clients, covering a wide range of sectors – public, private, non-profit, B2C and B2B – with some of our key clients including VisitScotland, Scottish Government, Scottish Enterprise, Scotland Food & Drink, Historic Environment Scotland, V&A Dundee, Loch Ness by Jacobite, Scottish SPCA, Cycling Scotland, Food Standards Scotland, and Edinburgh Council. Previous clients in tourism and leisure include ScotRail (including launch of the Midlothian and the Scottish Borders line in 2015), National Trust for Scotland, Buccleuch Estates, National Library of Scotland, National Galleries of Scotland, Scottish Parliament, Royal College of Surgeons, Museum of Scotland, Principal Hayley Hotels, Seychelles Tourism Board, and the Royal Scottish National Orchestra. We are also a member of the Scottish Tourism Alliance (STA), helping us keep abreast of the challenges facing the industry, and gain shared knowledge and best practice.