Posted on 27 February, 2019
We are pleased to announce the first of our Conference speakers and an outline of the day’s content.
The Conference will be hosted by Professor John Lennon, Director of The Moffat Centre for Travel and Tourism, who is playing an instrumental role in developing the strategy and future direction of the Scottish Borders Tourism Partnership.
Kicking off the speakers in the morning will be Stephen Leckie, Chief Executive of Crieff Hydro Limited and the fifth generation of his family to run the hotel group which now owns or manages nine hotels across Scotland. Stephen is also Chairman of the Scottish Tourism Alliance (STA), the acknowledged lead tourism industry group, which leads on industry matters and acts as the ear and the representative the voice of the industry to all. As well as being an active member of the British Hospitality Association and former Chairman of the Scotland Committee, he also chairs the Tourism Leadership Group (TLG) which is responsible for overseeing the delivery of the national tourism strategy Tourism Scotland 2020 (TS2020).
This will be followed by a keynote talk from Matthew Jackson, Managing Director, National Geographic magazine, one of the UK’s leading travel and lifestyle media businesses producing magazines, newsprint, events, websites, apps and email platforms. Matthew is also a Director of the Institute of Travel and Tourism.
More morning speakers will be announced soon.
This year we’re doing things a bit differently in the afternoon. After a networking lunch, you are invited to attend four different tourism masterclasses – each of which is being designed to get us passionate about the potential for tourism in the Scottish Borders and to give us all practical tips on developing our businesses. Here is a taster of what you can expect from two of them:
Telling our Story Masterclass
Scottish travel fanatic and digital marketing consultant, Neil Robertson runs the popular Travels with a Kilt blog. He is always on the go looking to unearth everything that Scotland has to offer, merging his travel experiences with his enduring love of marketing, spreading the word of Scotland as a travel destination with no equal. He also runs Locomotion Scotland, an itinerary planning service that aims to make travel to Scotland easier, more economical and more memorable.
Developing World-Class Hospitality Skills Masterclass
David Cochrane, CEO of Hospitality Trust Scotland, is an energetic and inspirational member of the UK hospitality industry. His enthusiasm has delivered travel & tourism training to thousands with exciting Scottish events, exceptional hospitality support, and unrivaled growth in Scottish careers within hospitality.
David joined HIT Scotland in 2005 and is now leading the strategic direction of this Scottish based charity. Working with the Trustees he delivers added value to many initiatives in collaboration with other sectors in the Industry. He has been recognised with a Catey Award for his work in Education and Training.
Making the Invisible Visible Conference
27th March 2019 at Peebles Hydro
9.45am to 4.30pm
£30 per person
Book your place now