Changing the Face of Scottish Borders Tourism

Thursday 22nd November, 10am – 12.30pm
Venue - Borders College, Galashiels, TD1 3HE

Earlier this year, many helped us raise the initial funds that the Scottish Borders Tourism Partnership needed to deliver a new tourism strategy for the area. Thanks to everyone who contributed we were able to enlist the help of Professor John Lennon and Tom Campbell, the team behind the success of North Coast 500, to help us garner the ideas, thinking and momentum we need to change the face of Borders tourism.
We are now able to share the first part of the work that’s been underway through the Summer.
Professor John Lennon, Director Moffat Centre for Travel and Tourism Business Development, will present their findings at this event on the 22nd November at Borders College. There will also be a Q&A discussion with an opportunity for you to share your views and ideas on how we develop and grow our visitor economy. 

We hope you can join us.
 Reserve your place here
Borders College Hospitality students will serve refreshments in the College Restaurant between 10am and 10.30am, with presentations starting at 10.30am.


Professor Lennon is the Moffat Centre Director and has worked in over 40 countries on more than 550 tourism projects. He was the Principal Advisor to the all party Scottish Government’s Tourism Inquiry in 2008-13. He has been an independent policy advisor to VisitScotland 2006- 2016, and was also a member of the Canadian Tourist Commissions International Marketing Board (2008-2014). He was a Board member of Historic Scotland (since 2008-2016) and is a former member of the boards of People First, Springboard Scotland, the Programme Monitoring Committee of Strathclyde European Partnership. He remains a UK government accredited mentor for tourism businesses and has undertaken business development projects with over 1,000 businesses in the UK.

He has undertaken major feasibility analyses, and competitor analysis of national tourism performance, investigating the key role of National Tourism Organisations and their relationship with industry and other stakeholders; explored international destinations, examining their contribution towards product innovation, their funding and management mechanisms as well as activities; led a review of major Visitor Attractions, including an assessment of performance of key competitors after having established benchmarks; led a benchmarking and competitor analysis of national and regional park developments; and carried out an international benchmarking and best practice exercise for visitor attractions

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